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Phonebox Magazine 39
In the October issue an
article headed "What
Standards? What
Authority" appeared, taking
the Advertising Standards
Authority (ASA) to task for
their severely flawed
adjudication on the wind
energy development at
Petsoe End.
The ASA could not even spot
the developer's failure to
distinguish between revenues
and subsidies.
Now the ASA, in its adjudication
of December 2nd, have let
RWE/Npower Renewables off
the hook. They failed to
castigate them for an infeasible
claim on the proposed Nun
Wood wind energy development
between Bozeat and Harrold.
In their Wind Power News
bulletin No. 4 RWE/Npower
presented figures suggesting
their development could achieve
a capacity factor of 34.03%.
[Capacity factor means the
proportion of a turbine's
technical capacity actually
achieved in operation ­ for
example a turbine with a
technical capacity of 2 MW
producing an annual output of
0.5 MW would achieve a 25%
capacity factor.
We know from figures produced
by the Office of Gas & Electricity
Markets (Ofgem) that if Nun
Wood had achieved a 34.03%
capacity factor in 2007 it would
have ranked in the top four of
onshore wind energy
developments in England. In
2008 it would have ranked ninth.
The ASA claim they fell back on
"expert advice". Since the
34.03% figure is infeasible and
indefensible, the adjudication
should be revisited and local
MPs should ensure details of the
ASA's `expert' are disclosed,
under the Freedom of
Information Act if needs be.
Did the ASA find anything
against RWE/Npower? Well, it
did conclude they had used a
misleading photograph, and
incorrectly claimed 12 turbines
now could produce as much
electricity as 16 in 2006. Funnily
enough, they had earlier used a
realistic capacity factor of 24% -
then slipped in the bogus
34.03%. Did the ASA notice?
Professor Michael Jefferson
THE ADVERTISING STANDARDS
AUTHORITY DOES IT AGAIN
B.Sc MCSP AACP